It is very important to rank your website in Google’s top 10 results otherwise it is as good as invisible to the people. So to do that, here are the 9 best SEO practices that you should follow in 2021 to get better results:
So the best SEO practices are:
1. Align your content with search intent
Search intent is also known as “user intent”. It is the purpose behind every search query that there is. Understanding the search intent is Google’s number 1 priority. As you must have seen pages that rank first has all passed Google’s litmus test on search intent.
Here are four types of search intent
So, you should create content that aligns with the search intent of your targeted audience.
2. Write a compelling title tag and meta description
These two are the most important meta tags on your page. Title tags are the clickable headlines that appear in the search results and are very important from an SEO perspective.
Here are some things to keep in mind while creating title tags
– Include your target keywords.
– Write a title that matches the search intent.
– Avoid creating duplicate titles.
– Keep it descriptive.
A meta description is the second most important tag, it is the brief summary of a page in SERPs which is displayed below the title tag.
Here are some things to keep in mind while writing your metadata
– Write unique meta descriptions for each page.
– Use action-oriented copy.
– Include your target keywords.
– Match search intent.
3. Optimize your images
They play a very crucial role in improving the user experience. You need to optimize your images in order to improve the overall speed of the site as well. The most commonly used formats are JPEG and PNG, while JPEG is smaller in size, and the pics are good in quality as well, but if the image contains text in it the quality of JPEG will be worst, in that case, you should use PNG format image. And if you think PNG is of large size then you can always compress the image to optimize your site’s speed. Always provide alternative text for the images, if sometimes the image doesn’t load then at least the user will know what was there.
4. Optimize your page speed
Having a good page speed is a must otherwise, you will have a lot of frustrated users, which will drop your ranking. There are many free tools that help you to check your page loading speed.
Here are some ways you can increase your page’s speed.
– Enable browser caching.
– Delete unnecessary plugins.
– Reduce server response time.
– Reduce the number of redirects.
– reduce the number of CSS and JS files.
5. Use internal linking
Internal links are important as it helps Google to understand the hierarchy and the content of your site, that helps your site to rank. These internal links can significantly boost your ranking when used the right way.
6. Improve the user experience on your website
Google checks how the users are behaving with your content. So, user experience is one of the key factors in improving your rankings on Google.
Here are a few other tips to ensure that users have a good experience when visiting your site.
– Use subheadings.
– Make your content visually appealing.
– Avoid using many popups
– Use proper white spaces
7. Include keywords in your URL
Many people overlook URL structure in SEO. A good URL structure provides an idea of what the destination page is all about to the system as well as to the user
Here are somethings that you should keep in mind while creating well- structured URL.
– Use short URLs
– Use keyword-rich URLs
– Remove unnecessary stop words
8. Focus on getting more authoritative backlinks
Despite all the changes in Google’s search algorithm and ranking system, it still considers backlinks to be a key ranking signal, it recognizes them as votes of confidence. Having a high number of backlinks on your sites increases your chances of ranking higher in search results. So, it is very important to focus on building backlinks for your websites.
And not all the backlinks are exactly the same, where some backlinks can increase your ranking, and some of them can derail your ranking as well. So you should always focus on building high-quality backlinks.
9. Publish long-form content
Long-form contents always rank better on Google. This fact is backed by several studies. A key finding in the research suggested that long-form articles get 3x more traffic, 4x more shares, and 3.5x more backlinks than an average article.
So, it is important to put long-form content on your website, for a better ranking.
These are the Best SEO practices that you should follow in 2021 for the better ranking of your website. Hope you all liked these methods.