According to the 2018 state of the inbound report, 45% of marketers are investing in youtube than any marketing channel available to them. And with the rise in content, you need to optimize your search for them.
But how to do Youtube SEO? Here are some of the major tips that you should follow.
1. Rename your video file using the target keyword.
It is just like optimizing your content, Use an SEO tool to first search the keywords you’d like your video to focus on. After you have searched the keywords, rename your video file even before you have uploaded it to Youtube, Because Youtube can’t watch your video and check how related it is to your target keyword. This will be very helpful in optimizing your search on Youtube.
2. Insert your keyword naturally in the video title.
When a person searches for a video online, the first thing he sees is the video title, so ur title should not only be compelling but also clear and related to the video you have created. Also, try to make your title short as keyword plays a big role in your video title but making your title closely matching with what people are searching for can optimize your search.
3. Optimize your video description
The character limit for a YouTube description is 1,000 characters. But before writing a description you should know that the viewer has come here to watch the video and not to read an essay. And if you choose to write and long description you should remember that YouTube only shows the first 2-3 lines, which will be about 100 characters. That is why try to write the most valuable description at the start.
4. Tag your video with popular keywords that relate to your video.
By using tags not only you are informing your viewers but you are also informing Youtube about your video. YouTube’s official creator academy also suggests that these tags let your viewers know about your videos. By informing YouTube with your tags, YouTube will self-promote your videos on similar videos to the viewers.
5. Categorize your videos
You should always categorize your videos, for doing that you should go under “Advanced Settings” after uploading the video and then categorize it. That way YouTube can show your content with similar videos. It might be that simple, YouTube’s Creator Academy suggests marketers go thoroughly through the comprehensive process of determining which category their video belongs to.
6. Upload a custom thumbnail image for your video’s result link.
A video thumbnail is the main image that your viewers see while scrolling through the list of video results. Along with all these things a thumbnail gives the viewer a general idea of what the video might be about. According to the Creator Academy report, 90% of best-performing videos have a custom-made thumbnail. So. it is very important to have a good thumbnail to attract more viewers.
7. Use an SRT file to add subtitles & closed captions.
Like the other points, we have discussed here, Subtitles and closed captions can boost your search optimization by highlighting relative keywords, as a subtitle is just a text file so it will give information to YouTube which will improve your search optimization. In order to add subtitles to your videos, you will have to upload a supported text transcript or timed subtitles file.
8. Add cards and end screens to increase your YouTube channel’s viewership.
Cards are those small white, circular icons with an “i” letter in them, which can be set up to promote your brand or promote your other videos or channel.
You can add up to 5 cards in a video, there are six types of cards –
– Channel cards that direct viewers to other channels.
– Donation cards that encourage funding on behalf of U.S. nonprofit organizations.
– Fan funding to ask your viewers for the funding.
– Link cards, that direct viewer to an external link.
– Poll cards, that let viewers vote.
– Video or playlist cards.
End screens also display similar information as cards but the difference is that it shows the information at the end of the video and is a bit more visually detailed.