You need to be up-to-date with new technologies and trends in SEO, as SEO is a dynamic industry new trends and tricks keep on releasing. So, what worked a few weeks ago might not work now.
So, here are 7 new emerging technologies in SEO.
1. Natural language processing (NLP)
Recently in December 2019, Google released a new update which was the Bidirectional Encoder Representations from Transformers(BERT) algorithm. That update brought NLP into the SEO with NLP Google can understand what a word means by looking at the context. That means Google doesn’t have to rely on specific keywords, I can understand those words through context.
How you can use NLP in SEO processes
Optimizing BERT with SEO is very hard. So you should focus on the informational content, and with the help of NLP is it more crucial than ever.
Create high-quality content, you will automatically get better ranks.
2. Natural Language Generation (NLG) For short-form content.
With NLG you can focus on making your content more polished you don’t have to worry about spending hours thinking about what to write and what to avoid, NLG removes all that burden through automation.
SEO can produce meaningful phrases and sentences with the help of NLG.
NLG is good at writing short-content, headlines, meeting memos, etc.
How you can use NLG as an SEO.
NGL has a lot of usage in SEO, with tools such as Copy.ai, you can create landing page hero text, message subject lines, metadata, blog introductions, and so on.
3. TF*IDF
TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This tells you, how you can use a term on a particular page and how it compares to a collection of pages for that specific keyword.
It compares the keyword frequency of the keyword in a large set of documents and tells how important that keyword is.
It’s still isn’t clear that if Google uses TF*IDF in their algorithm or not, but it’s still a good practice to use this in your on-page SEO strategies.
How you can use TF*IDF in your SEO processes.
TF*IDF suggests keywords or phrases that you should remove and change from your page. As an SEO, you can optimize your page according to these suggestions to meet to required TF*IDF score.
In this way, you will be able to figure out which phrase is related to your keyword and are not present in your content.
4. GPT-3 for automated content creation
GPT-3 stands for “Generative Pre-trained Transformer Number 3”. It has been a hot topic since September 2020 when The Guardian published a story on their site which was written by a robot.
The GPT-3 API is trained with a large set of datasets to copy how humans write. When you provide a writing prompt to GPT-3, it tries to predict what would come after that, based on the information provided on the internet.
How you can use GPT-3 for automated content creation
Email writing: Writing a great email helps you in growing your business and as an SEO you should know how to write those, but with the help of GPT-3 you can write automated emails just by providing some bullet points to the API.
First draft writing: With GPT-3 you can create first drafts easily, we all know how hard it is to create first drafts. So, GPT-3 is there to help you.
5. SEO A/B testing
In SEO A/B testing, users are Google bots and not the end-users, they are shown the same version of the page, they are shown only one version of the page.
Most of the SEOs focus on user A/B testing than SEO A/B testing, as in user testing, there are real users and in SEO testing there are GoogleBots.
How you can implement SEO A/B testing
If you are new then you can test,
– Title tags
– Meta descriptions
– H1
If you are intermediate/ Advanced SEO, you can test
– AMP pages
– Internal anchor text
– Schema markup
– New content, etc.
6. Automated on-page content optimization
While creating a big content, you typically
– Check the top-ranking pages on the SERPs
– Go through each content that is ranking on the SERPs
– Figure out specific headings and subheadings the pages are covering.
– Identify the missing points on the pages
– Create better content for your own page
These all things take a long time, you can all do this without wasting your time, and in a short period of time with automated on-page content optimization.
How you can use automated on-page content optimization
You can use SEO tools like Frase Ai and Content Harmony, for doing all the research on what you want to add to your content. This will save you a lot of time.
With Farse Ai, you just have to enter a keyword and it will do all the work for you, this will save you a lot of time.
And with the Content Harmony tool, you can automatically create content briefs that meet search in less time.
7. Non-text content factors
The non-text content factors are also becoming more and more prominent in SEO as they create a better user experience for the users who are visiting your sites.
Here is the list of some of the non-text content factors,
– Images
– Infographics
– Graphs
– Charts
– Videos
– Animations
– Downloadable files
– Slideshows
– Audio Clips
How you can use non-text content factors for SEO
Canva
With this tool, you can create high-quality graphics and non-stock images, you can create graphics templates, and many more with this tool. This tool is quite good with thousands of pre-built templates.
Venngage
With this tool, you can create eye-catchy infographics, that look appealing to the users and make a better user experience for your site.
Invideo
You can create and edit videos with this tool. You can use its ready-made templates and make your video in just a few minutes.
Animaker
You can create an animated video with this tool, if you don’t have a background then you can insert an animated video there. This tool will help you with that.
