When it comes to achieving your marketing goals then Twitter is the place. But things move very quickly here, the average lifespan of a tweet is 18 minutes. Over 7,000 new trends are sent every second.
Which makes your message stick around harder.
So, that is why Twitter marketing requires a great strategy and different kinds of tricks and tips to actually work.
Here are some of the tips that actually work and will help you greatly with Twitter marketing.
1. Picking the right handle, profile photo, and header image.
Your Twitter handle should be something that the public can remember easily, it should be recognizable, and must be short so that people can easily tag you.
Your handle is the first thing that shows up when someone searches your name, so try to mane a good handle, take some time to think about it.
Try to keep your name the same all across social media to avoid confusion. People are less likely to interact with a Twitter account with a big long Twitter handle.
For the profile picture, it’s not uncommon to go with your brand logo, many big companies use their brand’s logo as their profile picture.
The logo should be clean-looking. And if you have a personal brand or a personal account you can put a professional headshot of yours.
And the header image of your profile can also be used to promote your brand, you can use something creative their, or show off your brand’s message.
2. Optimize your bio to showcase your brand’s personality
Twitter gives you 160-characters to showcase your bio, and you need to make a killer one. It’s doesn’t have to be a hard one, just explain who you are and what you do.
Here are few things to take into consideration while creating your bio-
– Keep it accurate. Tell people what your brand does.
– Show some of your personality or jokes.
– Brag a bit about your brand or yourself. This creates a good image of you in front of your customers.
– Keep it targeted
– Add relevant hashtags so that people can find your brand when they search for those terms
– Tag other brands that you are associated with.
3. Tweet during peak hours
There are certain days of the week or time of the day when users are more active, try to identify those peak hours and tweet at those times to get better impressions and engagement.
According to Buffer tweets posted on Friday, Saturday, and Sunday get to have higher CTR, so try to post on weekends, as most of the people are free at weekends, cause of which you will get better engagement.
Try to identify those peak hours as well, some studies have shown that posting between 12 PM to 6 PM is the best time to post.
4. Keep hashtag use to a minimum and try to use the right ones.
Tweets with hashtags receive 2x higher engagement than tweets without tags. Tweets with one or two tags have 21% more engagement, and tweets with more than two tags show a 17% drop in engagement.
So it is important to use fewer hashtags and the right ones for better engagement. You can always use tools to find hashtags, for example, you can use Hashtagify to find out tags related to your tweets.
5. Run some advanced searches
You can find out people who are interested in your services or product this very second, you can also find out what people are saying about your brand, all of this you can do with Twitter’s advanced search option, isn’t it great?
With Twitter’s advanced search option you don’t have to send out any promotional tweets or writings you can find potential users from the advanced search.
Advanced search gives you leads, all you have to do is reach out to those users solve their queries and help them out.
6. Add images to tweets to increase retweets
When you add an image to your tweet, you’ll get more shares and clicks than a tweet without an image.
Some studies have shown that tweets with images typically receive 89% more favorites. But make sure you only add high-quality pics which are relevant to your tweet. Never use an image that doesn’t relate to your tweet.
For example, if you are tweeting about your services, then include an image that showcases your service or if you are tweeting about your recent blog then add an image of your blog with it’s link in the tweet where users can find more information about it.
You can always use tools like Canva, Sparks photos, etc to create more visually appealing images.
7. Utilize Twitter video for even more engagement
As we talked earlier that images get more attention than a plain text tweet, but videos outperform images.
Twitter video allows users to record a new video or upload an old video as a tweet. All you have to do is simply add a branded video to your tweets to get more attention from the users.
Videos are 6 times more like to get more retweets and likes. Videos are the best way to share information with your users, you can share behind the scene videos with the users, you can share how you build your product videos.
This kind of video engages more audience and brings you more business.
8. Conducting polls to interact with followers
Using polls is one of the easiest ways to make some activity on your Twitter page.
All you have to do is click the same button you click to create a tweet, but select the poll option at the bottom and create a poll. Ask a question to your followers and give choices from where they can pick from, it’s that simple.
Make your polls exciting and fun to get more engagement.
As fun as polls are they can also be used to conduct consumer market research, get feedback from the users, and can help in initiating engaging conversations with followers.
9. Use creative CTAs
The whole idea behind Twitter marketing is to drive sales, generate leads, boost clicks, and increase downloads. Creating creative posts where you can drive users to do all these things is by creating CTA to a few of your tweets.
You can use some effective action words and phrases to get users to do those activities-
– Follow us
– Visit our site
– Shop now
– Download here
– Learn more
10. Harness the power of Twitter Ads
You can boost your engagement as fast as possible with Twitter ads, and you don’t even need to have a ton of followers.
Although Twitter ads are expensive than Facebook ads, they boost engagement when you need it the most. Promoted tweets are the best option for this purpose, and at second comes conversational ads.
These ads are specifically designed to boost engagement and increase a brand’s influence.
They are very almost like promoted tweets, but you’ll add CTAs that encourage users to tweet hashtags that will amplify your brand.
Once the user clicks on a choice, a tweet composer opens with a brand message that the user can customize and share. After tweeting the user will get a thank you message.
Conversational ads not only gain engagement for your post but also inspire a ton of organic posts that are directly tied to your brand.