Keyword Clusters are a more advanced SEO content strategy.
As Google is working on Natural Language Processing and getting a deeper understanding of contents. It is good to use Keyword clusters, but people these days still use few keywords on their websites.
Keyword Clusters is a new strategy that can help you rank your page.
What are Keyword Clusters?
Groups of keywords that are based on what the searchers with similar purchase intent are called Keyword Clusters.
How to create keyword & topic clusters
For your website to rank, you have to give plenty amount of time to optimize your website, you’ll have to approach all these points one-by-one. As it requires more keyword research, content creation, and much more work on SEO.
Building topic clusters on your website make it more user-friendly and Google-friendly, here are some benefits of keyword clustering:
– Strong rankings for long-tail keywords.
– Improved rankings for short-tail keywords.
– More opportunities for internal linking.
– Higher organic traffic.
– Improvement in SERPs ranks.
Here is a step-by-step guide on how to build out a content strategy around those clusters.
Step 1: Make your keyword list
Keyword clustering begins with keyword research. Firstly, you need to think of a primary keyword that you want your page to rank on, then search and identify subtopics and different keywords around the primary keyword.
You can look at the competitor’s website and check what keywords is he using to rank his site.
After checking out those keywords, use keyword tools to find out all the related keywords, subtopics, autocompletes, and questions that searchers are using to find products like yours.
Make a list of all those keywords, there are a lot of ways to save those keywords, but I would suggest creating a spreadsheet of all those words.
Include organic difficulty, search volume, and CPC to your list of keywords.
As you include keywords to your list, just keep in mind what kind of keywords searchers use and make a list according to that.
Step 2: Segment your keywords into groups
After creating a list of keywords you will notice patterns in your keywords, some words, phrases, subtopics that users include in searches. These patterns will help you group your keywords in a cluster.
Semantic relevance – If you try to make a cluster where the keywords are too dissimilar, this will make the content less readable and will also confuse Google in regards to what your page content is basically about.
So when you make a cluster of keywords try to put keywords with similar intent.
Search volume and CPC – Core keywords should have a good amount of search volume and should have conversion potential.
Organic difficulty – Organic difficulty depends on how’s your site authority, backlink profile, and how you have established your website.
Try to include keywords on which your site can really rank.
Step 3: Create and optimize pillar pages for your keyword clusters
Keyword clusters represent the main topics of your website. So, once you have created your keyword cluster, they’ll give you a roadmap for how to optimize, create, and organize your website. These are also known as “Pillar Pages”.
For keyword clustering to work properly, you need to make landing pages targeting each of those keyword clusters.
For optimizing ranking on your pillar pages, follow these things:
– Topical depth: You need to focus on writing long-form content that explores the topic in-depth.
– Information architecture: Try to have a clear structure and use your keywords in H2 or H3 taglines.
– Page experience: Add interactive things on your page like videos, carousels, jump links that improve the experience of the user.
Step 4: Support your keyword clusters with blog content
You can reinforce your primary keyword clusters with your blog content, which will improve your overall ranking and content authority of your pillar pages.
These blogs can target long-tail keywords, subtopics, and questions related to your primary keyword.
Link your blog posts to their appropriate pillar page to strengthen your chances of ranking higher. Make more and more content to form “topic clusters” on your page.
Keep exploring your primary keyword with lots of useful content and you will outrank your competitors in no time. Building out clusters also gives you opportunities to add internal links to your page.
This increases your ranking, and the time a user spends on your website, this also helps Google understand that your website is important.