LinkedIn is one of the most highly recommended and effective ways to get leads and clients for business. Yet some fail to extract from this goldmine. Looking for ways to get more clients and leads? You’ve landed at the right place.
Here are two effective ways to generate more leads and clients for b2b :
- Generate Inbound leads : when people reach out to you
- Generate outbound leads : when you reach out to people
HOW TO GENERATE INBOUND LEADS?
Here are a few ways to generate inbound leads-
PROFILE OPTIMIZATION :
In the digital world, people often judge your work on the basis of your profile. Your profile is the reflection of who you are, how are you significant to people, and what you can offer to them?
PROFILE PICTURE :
Make sure that the profile picture pulls your client to your digital doorstep. It should be sophisticated and professional. Add good quality pictures of you with your clients or workspace to make it look more attractive and client-targeted.
Your bio tells what exactly you do for them. It should be well-described with valid and convincing points about your work. Disregard the addition of any personal and complicated details. Describe what you can offer rather than who you are. Always go for a good tagline too if possible to make it look easy and catchy.
Often people do not take advantage of this area in profile. Here, you can suggest your prospects and value propositions. Mention additional useful information about your work such as your experiences and strengths.
GROW NETWORK :
Find, connect and engage with people. Grow your network using the “people also viewed” sidebar which is exactly on the right side of the LinkedIn page.
Stay in touch with your prospects once you have made connections. It is very important to interact with them from day today.
For example, In LinkedIn groups, interact with your leads or leave interactive comments on their posts or articles instead of generic ones like ask them a question related to the article or post.
INTERACT IN LINKEDIN GROUPS :
Join the most relevant and work-oriented LinkedIn groups. Make connections with the potential and targeted clients. Join from 50-60 LinkedIn groups.
MOVE OFFLINE :
Make sure that after you engage with the clients you meet them in the offline environment. LinkedIn is just a way to get in touch with your clients. Offline meets help you to understand the tasks and work more conveniently.
BE CONSISTENT :
Make sure that you engage with your clients on a regular basis. Keep your profile updated and post and comment regularly. Consistency with the help of useful connections and a good reputation will help you get more and more clients.
HOW TO GENERATE OUTBOUND LEADS?
Here are a few ways to generate outbound leads-
FILTERING AND SEARCHING:
- Filter to the core i.e. filter exactly what you need. Use main filters as well as sub filters e.g. use “content” as a filter and “industry” as a sub filter.
- Use “all filters” option according to your need and make most out of the filters. By using these filters you do quality-processing.
- Connect with these clients via formal texting on linkedIn or emails. Use “foxbound” chrome extension to filter email details.
- Discuss what they want and what you have to offer them.
- Carry out the work as discussed and stay in touch.
Updating your LinkedIn profile and maintaining a professional profile can help pull worthy clients. By interacting in Linkedin groups and making connections you can not only mine more clients but create credibility. Filtering and searching is recommended way to get clients. At last, be consistent for the best outcomes.