There has been a lot of discussion going on the web regarding How to Build Backlinks in 2020? or How to do Link Building in 2020?
So first let me explain in simple terms what are Backlinks or you can simply say Link Building?
Backlinks are links from one website to a page on another website.
There are different ways to link your website to a different website like
1. Article submission
2. web 2.0
3. Classified Listing
4. Guest blogging
5. Business listing
Now the question here is do simply linking your website to any different website matter in 2020?
So, in my opinion, the answer is NO
Now you will ask why right?
In 2020 there is a big SEO factor coming from Google by the name of Relevancy. Google is getting more and more relevant to the user’s search intent or user search query.
Now how that relevancy factor is connected to off-page SEO?
Just like people say content is king for On-page SEO same goes for Backlinks, Relevancy is king for off-page SEO.
Google will give more preference to relevant Backlinks instead of a normal link to any website.
Let me explain you with an example
(1st case)- Let’s say your target keyword is Backlinks. You went to a website which talks about digital marketing, SEO, social media marketing, etc. There you guest post a blog which talks about the Importance of Backlinks in SEO. You link your website with an anchor text of your keyword or with your website name.
(2nd case) Let’s say your target keyword is again Backlinks. You went to a fitness website which talks about fitness, healthy diet, yoga, etc. There you guest post a blog which talks about Backlinks. You link your website with an anchor text of your keyword or with your website name.
Now here the relevancy factor plays a very important role in off-page SEO
In the first case, the relevancy of your Backlink is 100% but in the 2nd case, the relevancy of the Backlink is just 25% or below that now so what google will do?
Google will give more preference to your Backlink which is on a relevant website for your specific keyword. That is the Backlink of your post on a digital marketing website is more relevant to the Backlink present on a fitness website.
This is what Quality Backlinks or Quality Link Building is. To be more and more specific and relevant. I think now it will be easy for you to make Quality Backlinks.
Have more questions? Drop a comment below and thanks for reading!