Digital World is a dynamic place. Not long gone were the days when we used to travel in cars listening to the radio stations. Podcasts are a 2.0 version of radio stations with more freedom of choice which is now being widely used as a marketing tool. It is now overpowering most of the traditional marketing tools as it is consuming in nature.
Podcast is an audio content that you provide to potential consumers either by streaming or downloading. This is an ultimate platform for gaining knowledge, inspiration and at the same time serving as a source of entertainment. Generally, it is a series of conversations, motivational storytelling, book reading, advertisements, and all kinds of issues evolving in the world which are digitally expressed. As the days pass by technology is overpowering the business world.
WHY YOU SHOULD USE PODCAST MARKETING?
The question you should be asking yourself here is-“why you should not be using podcast marketing as a marketing tool?”
It is a cheap, trending, efficient and effective tool engaging potential consumers. It is cheap because it only requires a pair of headphones and a recording device. Most of the podcast listeners lie between the age 18-32 years and is popular among the youth.
PLATFORM TO AMPLIFY YOUR CONTENT :
In comparison to other social media platforms, where consumers are merely controlled by the algorithms, here, On this platform you take control by sharing the content you want your customers to be informed about.
HELP TO THE MARKETERS:
Business marketers can take advantage of this tool since it is very “marketing-friendly”. It is a place where you can sell as well as broadcast your advertisements. the biggest advantage of this platform is that your podcast consumers cannot be sold out to corresponding competitors.
SIMPLE STEPS TO START YOUR OWN PODCAST –
- STYLE OF PODCAST:
First things first you need to choose the type or style of your podcast whether it will be a one-man show or an interview-style podcast.
Solo-style: It is a one-man show that is there is only one keynote speaker for every podcast episode. As it involves only one person it is comparatively cheaper but at the same time, it can become dull if it is not attracting customers because it is not interactive. Moreover, it becomes hard work for the speaker as they handle things solely.
Interview style: it is a series of conversations between two or more people. This style of the podcast is more engaging and fun in contrast to the solo style. Being a series of repartee it catches the attention of the audience without much effort. But the drawback of this kind of style is that it requires a lot of coordination which becomes hectic.
So before making the right choice make sure that you acknowledge all the pros and cons considering the type of audience you want to engage.
- OBJECTIVE OF YOUR PODCAST:
Before giving a kickstart to your podcast question yourself “why you are starting with your own podcast? What is the main objective of your podcast?” The objectives of various podcast stations are varied. Some start with the purpose of increasing their networks, for entertainment, generating leads, sales of commodities and services, branding, recognition, educating, or merely just for fun.
Once you have a clear vision about why you are starting a podcast and what it serves to the immediate customers it becomes easy to be consistent.
- PODCAST LAYOUT :
Pick an apt:
- Title : short, crisp and easy.
- Content is the ultimate king
- CLIFFHANGER :
You always want your audience to return for more. This happens when the content is interesting and engaging. Using tactics like ending the episode on a cliffhanger, relating the latest episode with the upcoming episode, keeping up with the trends, etc.
The gist for starting a podcast is to create interactive sessions keeping in mind all factors and steps to be followed. A planned podcast is a successful podcast if you’re consistent and have engaging content. Being aware of the mistakes like not keeping a track of podcast results, audience engagement, and keeping it long for the audience to yawn.