Instagram with high speed is becoming “the queen of social media”. It is one of the biggest social media applications that are used today by all. But there are only a few who manage to make something huge out of it. Many struggles to get followers. But not to worry here are some best hacks that will help you engage and help you get more and more current as well as potential followers.
CONTENT CALENDARS: FIXED AND VARIABLE
Plan with consistency is the key to achieving anything. Be Consistent using Content Calendar. Divide your content into two types:
FIXED CONTENT: create some of the content ready for specific days. It will work until you brainstorm new creative ideas.
VARIABLE CONTENT: always be flexible and keep some space for new content that you may strike while going up in an elevator while shopping. Also for keeping up with trends, make your schedule flexible enough.
A combination of flexible and variable content will help you to remain consistent and never out of content. Always remain one step ahead of the “content game”.
THE HASHTAG HACK:
Do hashtags really work? Well, according to a study, posts that include at least one hashtag are likely to gain approximately 12.6% more engagement.
The objective of hashtag is to interact with current followers and simultaneously grow more followers.Use hashtags while posting pictures, story or even in your bio. Choose your hashtags wisely. Use precise hashtags i.e. hashtags relating to what you post
For example, industry, location(geotags), or event-specific hashtags to attract more target audience because you want followers, who are interested in what you have to offer to them.
Also, make and use your own hashtag for branding purposes. Do not think dull. Make it interesting and quirky. This will help you cut down your competitors and only you will be discovered using it.
PIXELS AND FILTERS MATTER:
As the name suggests Instagram, is a purely visual platform meant for pictures, short and long videos. You are likely to gain more followers if you use the right filters, ratios, and pixels for pictures. Don’t use too many filters. It makes your profile look tacky, unorganized, and fabricated. Go for themed filters or original posts of good quality.
The best Instagram image size for posts are:
| Post | 1080 x 1080 (1:1 ratio) |
| Profile Picture | 360 x 360 |
| Landscape | 1080 X 608 (1.91:1 ratio) |
| Portrait | 1080 x 1350 (4:5 ratio) |
| Story | 1080 x 1920 (9:16 ratio) |
| IGTV Cover Photo | 420 x 654 (1:1.55 ratio) |
USER-GENERATED CONTENT:
One of the best ways to engage and get more followers is to use the UGC method. Well, who doesn’t love to get featured on big platforms?
In this, you simply post the content of your followers to promote your brand. The most significant advantage of doing it is that you build trust with your followers. Users use it as a sort of testimonial for their Instagram building relations on the basis of trust and reality.
Instagram uses itself to engage more and more audiences.
LET YOUR CAPTION TALK:
Do not be boring. Instagram is a fun platform. People engage with you when they find you interesting. Describe your pictures. Be as descriptive as you can be. Make your captions funny or describe your experience or tell a story.
Personal stories are the best way to get the attention of current as well as potential followers. Every story has something to tell about you. Make sure that you don’t fake it. It is a way to make people believe in you so never lie.
MAKE USE OF INSTAGRAM TOOLS:
Use Instagram tools like :
- Highlights: display your best experiences in it
- Reels: engage by making different or trending reels
- Live: let followers engage with live interaction with them. Invite them to talk
- Boomerangs: make your pictures more fun
- Story: you cannot post daily. Use stories to keep up with followers
Summary
Getting more followers is not an easy task but it is also not something that cannot be attained. Interacting with famous influencers, commenting on posts are also some methods to get more and more followers. Consistency and patience is the key to getting more.
